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About us

Welcome to Sidecountry Sports.

Sidecountry Sports opened at 481 Main Street in Rockland, Maine in May of 2012. Following a long tradition of bike shops in Rockland, we offer bicycle sales, service, and fitting to the Midcoast community. In addition, we offer ski and snowboard sales, service and season leases.



At Sidecountry, we offer a wide variety of bicycles and accessories from premier manufacturers and distributors. On our Bike Shop page, you can browse a selection of bikes that we stock from brands like Ibis, Specialized, Salsa, Bianchi, Evil, Yeti, Cannondale, and Norco.

In addition, we sell a wide range of carefully selected accessories from companies like Mavic, Castelli, Giro, Bell, Kask, Park Tools, Continental, Michelin and Blackburn - just to name a few.

If skiing or snowboarding is more your style, we have a great selection of winter gear from brands like DPS, Atomic, Blizzard, Salomon, 22 Designs, Nordica, Armada, Ride and Jones among others. We have everything you need to get out on the hill in style.

Our sales staff is friendly, approachable, knowledgeable and well prepared to answer all of your questions, no matter how basic or how complex. We work closely with our manufacturers to be sure we get the right answer, every time. We pride ourselves in making sure every customer receives excellent customer service, every visit.

Whether you are shopping in the store or shopping online, you can always call or email at any time with questions about the products we sell.



Service is a big part of what we do every day at Sidecountry. We help our customers take care of bikes of just about every make, model and age. Many of our mechanics have completed United Bicycle Institute's Professional Bicycle Mechanic's certification program, a two week intensive that educates mechanics on all aspects of bicycle care and service. Our mechanics also participate in regular training and certification programs on particular technologies and processes.

In our Service department we strive to make sure that you fully understand the work that needs to be done to your bike before you leave it with us so there are no surprises, and no hidden expenses. We offer fast turn around times, and same day appointments when needed.

We offer a wide variety of Bicycle tunes and a-la-carte services listed on our Bicycle Service page.

Our service department also offers full service ski and snowboard tuning, as well as binding mounting, binding testing, and boot fitting services to keep your skis and boards running fast all season long.



There is nothing we enjoy more than sharing our love of bikes, skis and snowboards with the community.

We do our best to sponsor all manner of local events - rides, races, auctions and events - no matter how big or small. We sponsor the Bicycle Coalition of Maine's Lobster ride here in Rockland every year. We sponsor a team for the Trek Across Maine ride. We donate bike tunes and items to various local charity auctions and events. We sponsor Winterkids, to help keep Maine kids active in the winter. We sponsor individual athletes and local clubs.

Our employees are volunteers, coaches, board members and athletes. If you would like to Contact Us about becoming involved in an event, please do so. Or, see our Event Calendar for upcoming community rides, events, and activities.

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